Hotel Forcasts the Weather
Michele Miller over at WonderBranding tells the story of a company that provides information of great value to their customers that isn't necessarily about their own business. It's a free prize and as Michele demonstrates a remarkable aspect of the customer experience.
What is it? A simple card left in her hotel room that wishes her a good night's sleep and provides basic weather forecast information for the next day. Note the highlighting and temperature fill in the blank. As you can imagine this is a nice touch that requires little effort on the part of the hotel but is a memorable touchpoint for customers.
In your business what added information would be of value to your customers?
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