Outlawing GPS Customer Tracking
Global Positioning Systems(GPS) are entering mainstream use in applications that track customer behavior. Rental Car companies are equipping vehicles with these systems as an amenity to help customers. Few customers understand that these systems can also be used to track the driving behavior of vehicle renters. After a Connecticut company was found charging additional fees for customers found by a GPS system to be speeding in violation of the rental agreement. New York has now passed a law restricting companies from using GPS systems to track customer behavior. Similar laws are expected in other states.
I think Americans measure their freedom in terms of their ability to drive faster than the speed limit. Any technology or policy that strictly enforces the speed limit elicits loud objections and cries of privacy invasion.
How do you feel about the use of tracking technology to enforce contractual agreements?
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GPS for enforcing contracts...I would have to say I'm against it. Let's not get too far ahead of ourselves. Contracts are enforceable through small claims court or hiring a good lawyer. Yes, it can be costly...but we all need to be responsible for our own actions, and that means every small business needs to learn how to stick up for itself. First and foremost, make sure you have a good contract, get it signed by the right person, and know who to contact if there are problems. Which, inevitably, there will be...with someone, somewhere. But, GPS...I'm not ready for that in this case.
Posted by: Yvonne DiVita | Oct 3, 2004 6:06:40 PM