Viewing Content Online Leads Other Activities

USA Today has reprinted an article from the Christian Science Monitor about a study that show content is king on the internet. This is good news for those using content to reach an audience online (read:bloggers)

From the article:

Last month, people spent 40.2% of their time online viewing content, more time than they spent on communication (39.8 %), commerce (15.8 %), or searches (4.3 %), according to an Internet Activity Index released Thursday. It was the second straight month that the index had shown content as the highest-rated activity.

a possible explanation:

One reason, he says, is the rise of broadband connections, which allow users to be online continuously and to quickly access content such as video and audio. The number of people using broadband to access the Internet surpassed those using dial-up phone connections for the first time in July.

It's a quality race where content is concerned. The best content wins. Where blogs and opt-in permission e-mail newsletters are concerned the quality of your content is what separates the wheat from the chaff. You need to differentiate your content to raise above the info clutter.

It's also interesting to note that numbers for broadband connections are growing to the point where more sophisticated content is now possible. Streaming video, audio, high resolution imagery, etc. will all be a part of the mix in the coming years.

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