Be Discoverable Be on del.icio.us
Last week I asked Which Channels Are You On? talking about using a mix of available channels to communicate with your customers. Now I want to encourage you to use as many tools and channels to make yourself, company, product, service or experience as discoverable as possible.
Beyond SEO today's savvy marketers are using social web systems like Flickr or Technorati to discover what information customers and prospects are publishing about them. By now we all know that we cannot control the discussions but we can shape them by participating.
At the very least you need to bookmark your blog and website with relevant tags(keywords) that can help people discover you.
March 21, 2005 in award winning design, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, blog publish, build credibility, Building B2B Relationships, Building Customer Community, Business Marketing, Business newsletter, CMO, Web/Tech | Permalink
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Some time ago, I posted an article entitled "a better way than remaindered links" where I visually explained how bloggers could improve the way they showcase the tons of sites they visit on a daily basis. Main improvements I proposed to the traditi... [Read More]
Tracked on Mar 21, 2005 9:13:17 PM