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Customers Have More Power

CheapgasPeople are making new tools that give customers increasing power to make purchasing decisions. A software developer has created a truly useful program. Cheap Gas scraps the gas price information from gasbuddy.com and maps it using Google maps. It used to be that a customer had to drive around in search of the lowest price for gas. Not any more. Now customers can check the web before the head out for gas.

Everywhere business models are being upended by customers gaining the power of aggregated product, price and service information. What's a business to do? How do you keep customers who are tempted by lower prices or different product selections elsewhere?

It's all in the relationship. Are you constantly developing your relationships with customers and prospects? Just like gas stations need to be easy to pull in and out. A B2B business needs to be visible and accessible. Are you using blogs, RSS and email newsletters to be easily found by prospects and customers?

Take a minute and Google your company name. Are you the first result? At least in the top ten?

How are your customers going to find your business?

Don't forget about Cheap Gas when you are traveling.

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May 19, 2005 in award winning magazine, award winning newsletter, Blog Outsourcing, blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, Current Affairs, Travel, Web/Tech, Weblogs | Permalink

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