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Seth Nails Part of the Whole Non-Fiction Book Thing

Seth covers important ground in understanding the whole world of non-fiction(including business) book world. What needs to be added here is more information about pitching your books to bloggers.

Don't get me wrong. This is a must read as the principles that Seth points out need to be understood. He's right on the mark when he says:

If you don't promote it, no one will. If you don't have a better strategy than, “Let's get on Oprah” you should stop now. If you don't have an asset already--a permission base of thousands or tens of thousands of people, a popular blog, thousands of employees, a personal relationship with Willard Scott... then it's too late to start building that asset once you start working on a book.

Seth's advice:

Build an asset. Large numbers of influential people who read your blog or read your emails or watch your TV show or love your restaurant or or or...

Then, put your idea into a format where it will spread fast. That could be an ebook (a free one) or a pamphlet (a cheap one--the Joy of Jello sold millions and millions of copies at a dollar or less).

Then, if your idea catches on, you can sell the souvenir edition. The book. The thing people keep on their shelf or lend out or get from the library. Books are wonderful (I own too many!) but they're not necessarily the best vessel for spreading your idea.

Are you seeing this, people? You need to build a permission asset, an email list or a audience of subscribers to your blog. The only way to do that is to provide the highest quality blog or email newsletter that you can.

Seth Godin: Advice for Authors

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July 21, 2005 in award winning blog, award winning magazine, Award winning publications, blog publish, Blogging Tools, Blogs, Books, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Web/Tech, Weblogs | Permalink

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