The Value of A Corporate Blog

Jackie Huba sums up the value of a product blog:

For any company, whether it's Vespa, GM, Whirpool or a thousand other brands, a blog can quickly become a key research tool for prospects to find real-world, authentic advice and information. But only if you let it.

This is true for B2C and B2B corporate blogs. Whether it's a refrigerator or an enterprise accounting system prospects are hungry for real world user advice and experience. What better place to find such information then a well written and managed corporate blog.

Jackie sums up the value of Product Blogs

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