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Promotion Fatigue

Last week I had to go shopping at a clothing store I prefer to avoid. They were the only store in the area that stocked what I needed. The problem I have with this store is promotion fatigue. Their everyday pricing is clearly inflated to support their promotions. Playing their promotional games requires that you shop their stores on certain dates to receive savings coupons that are good only on certain days a month out. It's blatantly manipulative and I resent it. If you want me as a good customer don't make me jump through your arbitrary hoops. Don't make me shop on the days you want me to shop. I'll shop at your competition when I want to shop.

It's a fine line between sales and manipulating customers to make your numbers.

Have you talked to a customer lately to gauge their response to your pricing and promotion practices? Oh, look, there's a phone right there on your desk.

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August 29, 2005 in audio publication, award winning newsletter, Blog Outsourcing, blog publish, Brand enhancement, Business newsletter | Permalink

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Comments

The advertising at Kohls annoys me too (assuming that you are referring to them).

Posted by: Andy Hosier | Aug 30, 2005 11:33:25 AM

Actually, that's not it but good to know there are others out their to avoid.

Posted by: Peter Davidson | Aug 30, 2005 10:30:42 PM