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Todd Smart: Marketers Need to Segment and Customize Newsletters

Direct Marketing reports on Todd's recent talk at the ExactTarget eMarketing Excellence Summit in New York. Todd is “on tour” bringing BeTuitive's insight to cities across the country with ExactTarget this summer. Click here for more information about the ExactTarget eMarketing Excellence Summit.

“When we segment lists and do hundreds of versions,” the response rate is double or triple what it would be otherwise, Smart said. In fact, BeTuitive has one client that wants more than 2,000 versions of its newsletter sent each time.

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August 10, 2005 in award winning newsletter, blog publish, Blogs, Brand enhancement, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Current Affairs, Travel, Web/Tech | Permalink

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