Something You Need to Understand
If you're new to the whole Web 2.0 thing where mass media is increasingly becoming “My Media” there's a nice intro at Business Week. It's pretty important to understand the huge shift from places(sites) on the web to services where users are creating there own experience and content. It's more than just blogs. Bring on RSS, wikis, photostreams, web apps, social bookmarking, podcasting and other new actions to the web. At this point you are either in front of your customers, employees, coworkers and competitors or behind them in your use and understanding of this new world. I suggest you learn as much as you can about the Web 2.0 so that you can lead, catch-up or identify what hit you. This piece at Business Week is a good start.
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