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Webinar Q&A and Building Permission Email Lists

I just sat in on Todd's webinar. Fantastic information but even better was the Q&A that Todd had with attenders from all over the world. One caller asked a good question about building an email list. Todd gave him some good advice about the usefulness of using an opt-in list broker. There's not much ROI to be had there. Better to partner with industry trade publications who maintain smaller yet more targeted lists.

One of my favorite techniques for building an email list is to extend your hand full of value for your potential subscribers. Give them a free taste of your expertise through a blog or a white paper that presents your unique viewpoint or approach to solving problems for your customers. A well written white paper properly promoted can drive traffic to your website and subscribers to your email newsletter. Once you have a high value article or white paper it makes it easy to ask clients and prospects to visit your website to download a copy. On the download page you can offer to register them to hear from you regularly through an email newsletter. The download needs to also include a link to subscribe or opt in to receive your newsletter.

That said I want to encourage you to be a part of Todd's next webinar coming up on October 5th at 1 p.m. central time. Be sure and be ready for the Q&A time. Want to be sure you get a reminder alert? Sign-up for the BeTuitive Newsletter and you'll hear more about this and other upcoming webinars. Of course if you don't find value to the newsletter after a few issues you can always unsubscribe at any time.

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September 8, 2005 in award winning newsletter, Blogs, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Current Affairs, Web/Tech | Permalink


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