Audio Comments for Newsletters
How are you incorporating the omnipresent cell phone into your business? While many look to legislate against what they perceive to be rude behavior with cell phones the fact remains that they are a fact of life. Those businesses that can most effectively leverage their use will win. I've posted before about customer service and the frustration that customers have when seeking to solve a problem but their definitely is a role for automated telephone systems designed to take advantage of the fact that more and more people have a cellphone with them 24/7.
Outbound calls and marketing text messages are still hugely controversial but what about inbound calls and messages? Can marketing encourage calls for additional information, voicemail comments, polls and surveys, contests, sign-ups, etc.
I think there is a real difference when expectations are set up-front. When callers are informed upfront that they're calling an automated system they aren't frustrated by the inability to reach a human CSR.
Give it a try. In your next email newsletter try requesting specific audio comments to a voicemail box or answering machine. Some recipients won't take time to write out an email comment but they just might give you three or four minutes of valuable feedback by voicemail.
October 24, 2005 in award winning newsletter, Blog Outsourcing, blog publish, Blogs, Brand enhancement, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Web/Tech | Permalink
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