Robert Scoble Wakes a Monster
Microsoft technical evangelist and prominent blogger Robert Scoble was invited to speak to Monster Cable about blogs and blogging. Monster is aware of the marketing challenge they have. Their site does not show up very well on search engines. They were unaware that the blogosphere is talking about Monster and boy will they get an earful when they tune into the conversation. Monster products are not well liked. A good blogging strategy might be able to stop the bleeding and perhaps turn the tide. Read the comments on Robert's post to get an idea of the tone of public opinion of Monster products.
I dare say that more and more companies are waking up to the fact that they need to be listening to what blogs are saying about their companies. At the same time corporations are at a loss for how to effectively use blogs for positive PR and crisis response. It's a delicate balancing act that requires experienced hands. A good reason to consider outsourcing your blog design, management and content creation. BeTuitive can help with all that.
Scobleizer: Visit to Monster Cable
October 28, 2005 in award winning blog, award winning magazine, Blog Outsourcing, blog publish, Blogging Tools, build credibility, Building B2B Relationships, Building Customer Community, Business Marketing, Business newsletter, CMO, Web/Tech, Weblogs | Permalink
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