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Daily Candy to Sell at Auction for $100 Million

Here's a word from the B2C email newsletter world that will give you pause. Daily Candy a trend spotting shopping daily email newsletter service is poised to sell for $100 million. Wow! there is a lot of value in building a targeted permission based audience.

The Wall Street Journal reports:

Daily Candy's business is a simple one: It produces urbane email newsletters that make daily recommendations on shopping, entertainment, food and media. Originally written for a clutch of trend-obsessed New York City women, the site produces 11 electronic newsletters, including editions for Chicago, San Francisco and London. Advertisers pay for access to the newsletter subscribers.

Wall Street Journal: Former AOL Official Pittman Puts Web Firm Daily Candy Up for Sale

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February 16, 2006 in audio publication, Award winning publications, Building B2B Relationships, Building Customer Intuition, bulk email marketing, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Web/Tech | Permalink

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