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Tom Peters' Blog on Defining Customers

Steve Yastrow over at tompeters.com has a simple definition of a customer:

Anyone whose actions affect your results.

Simple, succinct and broadly applicable. If we're talking about developing customer intuition and using tools to learn more about the background and happenings of our customers we better have a good definition. What do you think? Is this a good definition? Anything to add?

tompeters.com: Refine to Simplicity be sure to read the comments. Good stuff their too.

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March 10, 2006 in award winning magazine, award winning newsletter, Blog Outsourcing, Brand enhancement, build credibility, Building Customer Community, Business newsletter, Weblogs | Permalink

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Comments

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Posted by: Manuel | Mar 24, 2006 8:38:29 PM