« Customer Managed Relationships | Main | Want to Grow Your Customer Intuition? Become A Customer Evangelist »

Volkswagen's Customer Intuition

Have you seen the startling ads for the VW Jetta? The ones where you are riding along with the occupants when suddenly out of nowhere they have a collision. The ads are designed to highlight the “safety in light of the unexpected” aspect of the Volkswagen Jetta. Dave over at our sister blog BeTuitive call the ads risky but they connect with him as he has experienced an accident and can relate with the sudden impact of these commercials.

Seems to me to be an intuition moment on the part of Volkswagen or at least their ad agency. These ads are most likely the result of market research that shows that safety ranks high in customers and prospects minds, therefore commercials dramatically promoting the safety performance of their vehicles.

How are you responding to the discussions that your customers and prospects are having about your business or products? Are you responding in advertising? In your email newsletters? On your blog?

Technorati Tags: | | | | | | | | |

May 23, 2006 in audio publication, award winning magazine, Blog Outsourcing, blog publish, Building Customer Community, bulk email marketing, Business Marketing, Business newsletter, Business publications | Permalink