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There's such a thing as too much organization

Posted on July 08, 2005 by Sarah Eaton.

Library_book_pacing If you place post-it tabs in your library books to make sure you complete them on time, it is time for you to close your eyes, take a few deep breaths and then go straight to your computer and book the next flight to a Caribbean island where you can spend the next week lying on a beach and not putting post-it notes in or on anything.

But if you look at that picture and think "Heck!  I've been waiting my whole life for someone to tell me it's okay to portion out my library-book reading in the form of extreme post-it control," then perhaps you would not like to outsource your newsletter marketing to someone else, regardless of their expertise or trustworthiness.  I suspect you wouldn't be able to let go of the project at all.

Which is the number two reason for outsourcing your newsletter:

2.  You're working with experts; you can let go of the worry.

1.  Because you're so flippin' busy.

Ten yet to come.

Thanks to Lifehacker for the library-book suggestion

July 8, 2005 in audio publication, award winning blog, award winning newsletter, Award winning publications, Blogging Tools, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, company blog, company magazine, company newsletter, company newsletter sample, corporate magazine, create a newsletter | Permalink

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