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Newsletter Design: Looking Good

Posted on August 04, 2005 by Sarah Eaton.

I was chatting with BeTuitive's designer the other day, and she mentioned that one of her major pet peeves is when people think that, to design a website, all they have to do is hire a high school kid with time to kill over the summer, and there it is.

That's one way to go about getting something designed for you, certainly (and no offense to all those ultra-savvy design genius high school students out there--I'm sure you could design circles around me), but there are advantages to hiring someone with mad skillz and experience, who can give you what you want in your secret heart of hearts.

Sure, you could get someone in-house to design your newsletter.  You could hire a freelance designer to design your newsletter.  You could find a high school kid whose friends are all at summer camp to design your newsletter.

Or, you could hire a newsletter designer, someone who knows the ins and outs of both design and newsletters, as part of the package when you outsource your newsletter.

Reasons to do so:

4.  Design that pops and complements the custom content.
3.  Professional writing and editing services at your disposal.
2.  You're working with experts; you can let go of the worry.
1.  Because you're so flippin' busy.

August 4, 2005 in audio publication, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, blog publish, Blogging Tools, Building Customer Intuition, bulk email marketing, Business publications, company blog, company magazine, company newsletter, company newsletter sample, Company newsletters, Company publication, Corporate Blogging, corporate magazine, create a newsletter | Permalink

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