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Marketing run amok

Posted on June 23, 2006 by Kat.

Yes, Virginia, marketing can be taken too far.

FIFA de-trousers Dutch fans at the World Cup footie game.

I can see an argument for "no outside food or drink" at the stadium, but since when does a beer company have any jurisdiction over their customers' pants?  Would your average television viewer even notice what the fans were wearing? 

I especially love the phrase "ambush marketing," because, you know, the Dutch fans -- the entire country full of 'em, and at their own expense -- conspired to sneakily market the other guy's beer on their bums. 

Reality check, please.

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June 23, 2006 in award winning design, blog publish, corporate magazine | Permalink

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