Lego: Building Online Marketing
Posted on September 12, 2007 by Kevin G.
Lego, one of the toy companies that doesn’t have to worry about lead paint, has begun a new e-mail campaign with ESP (email service provider) Responsys. The B2C campaign is geared towards generating transactions and keeping buyers updated on new products.
The emails are segmented by geography and purchasing power. Lego has recently been bulking up its internet presence with expansion in the U.K.
Lego Home Page
tags: Brand Enhancement | Build Credibility | Building B2B Relationships | Building Customer Community Building Customer Intuition |Bulk Email Marketing |Business Marketing |Business Relationships |Company Newsletters |Create a Newsletter |Create Email Newsletter |Create Newsletter |Creating Company Newsletter |Creating Newsletter |Customer Intuition |Customer Magazine |Customer Retention |E-Marketing |E-Newsletter |E-Zine
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September 12, 2007 in Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business relationships, Company newsletters, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, Customer Intuition, customer magazine, customer retention, E-Marketing, e-newsletter, e-zine, electronic magazine, electronic newsletter | Permalink
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Posted by: Prince | Sep 24, 2007 6:23:45 AM
Interesting stuff from LEGO. LEGO is one of the kings of content marketing. I did a roundup of LEGOs marketing recently. It may be of interest...you can check it out here.
Keep up the great work.
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