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Lego: Building Online Marketing

Posted on September 12, 2007 by Kevin G.

Lego, one of the toy companies that doesn’t have to worry about lead paint, has begun a new e-mail campaign with ESP (email service provider) Responsys.  The B2C campaign is geared towards generating transactions and keeping buyers updated on new products.
The emails are segmented by geography and purchasing power.  Lego has recently been bulking up its internet presence with expansion in the U.K.
Lego Home Page

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September 12, 2007 in Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business relationships, Company newsletters, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, Customer Intuition, customer magazine, customer retention, E-Marketing, e-newsletter, e-zine, electronic magazine, electronic newsletter | Permalink

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Comments

Quite informative! People who are interested in online marketing or willing to generate an income online can benefit beyond their wildest
dreams with this. I think it is an encouraging place for beginners, where they can get the correct information and encouragement.

Posted by: Prince | Sep 24, 2007 6:23:45 AM

Interesting stuff from LEGO. LEGO is one of the kings of content marketing. I did a roundup of LEGOs marketing recently. It may be of interest...you can check it out here.

http://blog.junta42.com/content_marketing_blog/2007/09/content-marke-1.html

Keep up the great work.
Joe, Junta42

Posted by: Joe Pulizzi, Junta42 | Oct 11, 2007 7:52:05 PM

Excellent post!
Online Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. The idea of making money online is attractive to many, primarily because of the benefits it offers.

Posted by: Goldsmith | Nov 3, 2007 12:30:04 AM

'Building Online Marketing' is being to follow someone who is successful at internet marketing. Unless you have a successful name or web site already, the majority of your budget should be spent on Internet marketing.

Posted by: Dave | Nov 3, 2007 6:49:42 AM

Online marketing attracts the customers and increases our business. People who are interested in Online marketing can get more information here
http://www.myprintshoponline.com/newsletters.html

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