But what if I just want a snack?
Posted on November 02, 2007 by Sarah Eaton.
Keith Ferrazzi (with Tahl Raz) wrote Never Eat Alone. And now he writes a blog that continues what he started, aptly titled Never Eat Along blog.
We read the Executive Summary of the book, so here are the team's thoughts:
I felt that this summary had some real substance. We are all conscious of the importance of networking, but it can feel forced, uncomfortable or awkward. This summary provides some interesting ideas: Define what you want to achieve, identify those who can help you along with you helping them, be transparent. It also prepares the reader to be in control of your attitude when speaking to people. The key part of this is communicating your unique value and expressing it in a sincere manner. The summary also warns of resisting hubris and not becoming a “network jerk.” This is one of the more valuable summaries we’ve read.
Networking is possibly the best way to advance your career, and it should start before you’re unemployed—as this summary wisely suggests. It’s actually full of helpful “networking” hints but it unfortunately comes at the cost of trite phrases (“You can’t get there alone. We’re all in this together.”), and some heartless-sounding advice. For example, “It can be difficult to reach important people these days. So make their gatekeepers your allies. Acknowledge their help and thank them tangibly, with a phone call or a note.” Translation: schmooze the secretary. Also, “If you mix professional contacts and personal friends at a fun dinner, it’s like cloning yourself.” That sounds scary and robotic. Not good.
Keith Ferrazi is a font of knowledge when it comes to networking. In his book Never Eat Alone, he advises his readers on how to "climb the ladder to personal success" by creating alliances. Though Ferrazi's tips are probably geared towards an older, more experienced audience, I, merely a recent college grad, found the advice to be useful too. The author's guidelines to becoming part of a valuable network run the gamut. They include everything from making a list of goals and of people you'd like to meet, to hosting a dinner party for potential network "members.” While all of these suggestions would require nerves of steel and a more-than-flexible schedule, the overall message is clear: Give and you shall receive.
Never Eat Alone is focused on obtaining relationships in your life that will contribute to your personal success. I think this summary stresses the great importance of how every person you meet can essentially be the one that is responsible for finding that great job or landing you a large client. There are some great tips such as not overdoing it and being the ‘networking jerk’ and showing passion around your interests to let others see that in you. All in all, anyone looking to better their personal and professional relationships should read Never Eat Alone.
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November 2, 2007 in Brand enhancement, Building Customer Intuition, Corporate newsletter, Educating Clients, email tracking, Freelance newsletter, how to publish and promote online, how to write a newsletter, Interactive Marketing, Newsletter complete outsourcing, newsletter layout, Newsletter ROI, Newsletter solution, outsource magazine, prospect newsletter, sample newsletter, self publish, Thought leadership newsletter, writing magazine | Permalink
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