Posted on December 06, 2007 by Kathryn Regina.
According to the book Blockbusters, it’s a company’s innovative product—not it’s price point, customer service or depreciation schedule—that creates value for customers. To discover the key practices required for developing “blockbuster” products, authors Gary S. Lynn, Ph.D. and Richard R. Reilly, Ph.D., conducted a two year study of “blockbuster” product development teams. Here’s what we thought of their findings:
Out of the five “best practices” for new product development, I thought the most interesting one was that successful teams always have senior management that is “intimately involved” with the project. This seems to run contrary to most management situations. It also raises the question as to how these managers have time to be both teammates and management. Nevertheless, the authors insist that “coming up with the ‘big idea’ is only the beginning,” and that when management merely pops in once in a while to check in on things it’s not only unhelpful, it often results in “hit and run” accidents. The authors observed that in successful teams, senior management played one of three roles: project leader, technical guru or coach.
The authors’ observation that successful teams were “not especially concerned about building friendships or even insisting that everyone like each other,” adds a harsh robotic-like element to what is otherwise a set of reasonable best practices. However, upon closer examination it seems like what the authors really observed from the successful teams was that friendships aren’t all that’s needed for a strong team, and that strong teams can exist even if not everyone gets along. That’s a lot different than saying that in order to be successful you have to be unconcerned about building friendships. Because that just sounds creepy, to be honest.
Keep it open. Keep it clear. Keep it consistent. That seems to be the lesson from the book summary, “Blockbusters,” which identifies the five necessary steps to lead a product development team. When I say keep it open, I mean lines of communication, ideas and focus must be open to all possibilities. It never serves people well to be forced down one unwavering path. It is important to be clear about what your product is, what the competition provides, who your audience is and who your competitors are. A clear idea of this allows the unique and alluring elements of your product strategy to flourish. Lastly, maintaining consistent communication and problem-solving techniques between developers, managers and decision makers discourages the occurrence of mistakes, unfavorable relationships and unwanted surprises.
By reading specific accounts of real-life company sagas, it becomes clear that Lynn and Reilly's "5 keys to developing great new products" are vital steps to becoming successful. The summary highlights Iomega's trip to success and teaches the reader that all 5 rules (Commitment of Senior Management, Clear and Stable Vision, Improvisation, Information Exchange, and Collaboration Under Pressure) are not simply step-by-step suggestions. Rather, all 5 must be used tgether from start to finish in a balanced collaberation between all departments of the company.p>tags: award winning design | award winning magazine | award winning newsletter | award winning publications blog publish |blogs |build credibility |business credibility |business editorial |business magazine |business marketing |business newsletter |business publications |business relationships |company magazine |company newsletter |company publication |corporate magazine |corporate newsletter |corporate publications
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December 6, 2007 in award winning design, award winning magazine, award winning newsletter, Blogs, build credibility, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, company magazine, company newsletter, Company newsletters, Company publication, corporate magazine, Corporate newsletter, Corporate publications | Permalink | Comments (2) | TrackBack
The BI Marriage: Accuracy with Strategy
Posted on October 17, 2007 by Kevin G.
I was reading a great article today about setting up a solid BI system for mid-to-large sized companies.
Garry Garis, author of the article notes, “You do not get a second chance to be wrong and these companies know that their credibility is vital to sustaining customer relationships and ultimately, profitability.”The foundations of a BI system must be solid if anything is able to be built upon it. The accuracy of information is key.
Being able to effectively leverage information to make better business decisions is a powerful strategy if done correctly. Knowing where you get your information, how it is processed and to who it should go to is only half of the battle. Garis offers some key points on how to ensure you have a solid strategy with your accurate information.
tags: Brand Enhancement | Build Credibility | Build Credibility
Building B2B Relationships | BBuilding Customer Community Building Customer Intuition |Business Credibility |Business Editorial |Business Magazine |Business Marketing |Business Newsletter |Business Publications |Business Relationships |Company Newsletter |BCompany Newsletter Sample |Company Newsletters |Company Publication |Corporate Blogging |Corporate Magazine |Corporate Newsletter |Corporate Publications
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October 17, 2007 in Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, company newsletter, company newsletter sample, Company newsletters, Company publication, Corporate Blogging, corporate magazine, Corporate newsletter, Corporate publications | Permalink | Comments (3) | TrackBack
Submit Submit Submit
Posted on August 20, 2007 by Kevin G.
A news source that I often link to, DMNews, is in the final stages of accepting submissions for an Email Marketing Guide. If you have the chance, I would recommend taking a look at their site and see if there is anything you could submit.
tags: Award Winning Blog | Award Winning Design | Award Winning Magazine | Award Winning Newsletter Award Winning Publication |Brand Enhancement |Building B2B Relationships |Building Customer Community |Building Customer Intuition |Business Editorial |Business Magazine |Business Marketing |Business Newsletter |Business Publication |Business Relationships |Company Blog |Company Magazine |Company Newsletter |Company Newsletter Sample |Corporate Blogging
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August 20, 2007 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, Brand enhancement, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, company blog, company magazine, company newsletter, company newsletter sample, Company newsletters, Company publication, Corporate Blogging | Permalink | Comments (0) | TrackBack
Six Productivity Tips
Posted on August 02, 2007 by Kathryn Regina.
I love that Brazen Careerist. Really, I just love her title. But I think her article on productivity offers some helpful insights as well. If you want to get more done in less time--and who doesn't?--you should check it out. My favorite tip is "focus on outcome."tags: blogs | company blog | create a newsletter | corporate blogging corporate newsletter |custom publishing |customer magazine |E-Marketing |electronic magazine |email service |email tracking |ezine tracking |grow relationships |magazine design |magazine outsourcing |newsletter |newsletter design |newsletter printing |nurturing relationships |publish online
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August 2, 2007 in award winning blog, Blogs, build credibility, business credibility, Business editorial, business magazine, company blog, company newsletter, Corporate Blogging, corporate magazine, Corporate publications, create newsletter, Custom publisher, Custom publishing, E-Marketing, e-newsletter, e-zine, Email Marketing, email service, ezine, ezine marketing, grow relationships, how to publish online, magazine design, magazine outsourcing, marketing newsletter, newsletter design | Permalink | Comments (0) | TrackBack
HTML Vs. Text
Posted on July 25, 2007 by Kevin G.
I was reading an article on practices that are working in B2B marketing. Written by Robert Bly, the article supports the notion that even though marketing gurus promote authentic and effective practices, the large majority of them are inconsistent.
It is a challenge to pinpoint what exactly makes a marketing campaign succeed or fail, even when it comes to custom publishing. One point, however, I refused to accept: B2B email marketing is a strategy best served in plain text format over HTML. What?!
Alright, I understand how spammers utilize HTML in various ways to trick filters, personal message are often sent in text format and HTML messages can seem insincere if sent to a bulky list. But to say that text email messages for B2B purposes works better than HTML is a bit shortsighted.
HTML has the capacity to present multiple sources of information in a customized way. If designed well, HTML messages can help promote a company brand while delivering a unique experience for the subscriber. Not to mention that HTML is more expansive in its capacity for tracking and measurement than plain text.
If you think text email messages will set you apart from the rest of the B2B traffic – you’re right. You'll leave your subscribers wondering why you seem to think bland is better.
tags: Award Winning Blog | Award Winning Publications | Award Winning Newsletter | Brand Enhancement Build Credibility |Building Customer Community |Bulk Email Marketing |Company Blog |Company Newsletter |Create a Newsletter |Create Email Newsletter |Create Newsletter |Creating Company Newsletter |Creating Newsletter |Direct Email Marketing |E-Marketing |HTML Email Newsletter |HTML Newsletter |Newsletter Design |Email Tracking
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July 25, 2007 in award winning blog, award winning newsletter, Award winning publications, Brand enhancement, build credibility, Building Customer Community, bulk email marketing, company blog, company newsletter, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, direct email marketing, E-Marketing, Email Marketing, Email Newsletter, email tracking, ezine marketing, how to publish a newsletter, how to publish online, html email newsletter, html newsletter, newsletter design, newsletter publishing | Permalink | Comments (2) | TrackBack
8 Ways to Boost Your Click Through Rates
Posted on June 05, 2007 by Kathryn Regina.
From product reviews to information sharing, the Medquoda Daily shares tips from the "Creating Great Free Email Newsletters" session of SIPA's 31st annual conference in Washington D.C. Read the article to learn valuable information about copy writing for promotional-based emails.tags: blogs | build credibility | business credibility | business editorial Business marketing |Business publications |company blog |corporate magazine |corporate newsletter |corporate publications |create a newsletter |create email newsletter |custom email |custom publication |how to write a newsletter |how to write and publish a paper |marketing communication |newsletter content |newsletter creation |newsletter marketing
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June 5, 2007 in Blogs, build credibility, business credibility, Business editorial, Business Marketing, Business newsletter, Business publications, company blog, company newsletter, Company publication, Corporate newsletter, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, custom newsletter, Custom publication, Custom publications, E-Marketing, Email Marketing, how to publish online, how to write a newsletter, how to write and publish a paper, magazine marketing, Marketing Communication, Newsletter content, newsletter creation, Newsletter Marketing | Permalink | Comments (1) | TrackBack
ACES in Bloom
Posted on May 21, 2007 by Vinnie Lacey.
It's not often that we get to pat ourselves on the back here at BeTuitive Publishing. But award season is in full swing, and we are proud to announce our first wins of 2007!
Miller Heiman and BeTuitive Publishing scored top honors at the 2007 ACE Awards, sponsored by the Reno-Tahoe chapter of the American Marketing Association (AMA). AMA has been the leading source for information, knowledge sharing, and development in the marketing profession for over six decades, with over 38,000 members internationally.
The Miller Heiman Sales Performance Journal nabbed an Award of Excellence in the category of Comprehensive Marketing Campaign for BeTuitive and Miller Heiman. Miller Heiman also won awards in the categories of Special Events, Direct Mail Campaign, Web Marketing Campaign and Publicity/Public Relations Campaign.
Congratulations to our friends at Miller Heiman, pictured here with their shiny accolades:
Excellence is Contagious!
tags: Award Winning Blog | Award Winning Design | Award Winning Magazine | Award Winning Newsletter Award Winning Publications |Blog Publish |Blogging Tools |Blogs |Brand Enhancement |Build Credibility |Building B2B Relationships |Building Customer Community |Building Customer Intuition |Company Magazine |Company Newsletter |Custom Publication |Custom Publications |Electronic Newsletter |Email Blast |Email Marketing
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May 21, 2007 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, company magazine, company newsletter, Custom publication, Custom publications, electronic newsletter, Email blast, Email Marketing | Permalink | Comments (0) | TrackBack
Words Glorious Words
Posted on March 07, 2007 by Kevin G.
I think it’s always great to be precise with wording. Though I don’t consider myself a wordsmith, I try to: bestow the lexicon of my colloquies with consummate exactitude. But even statements like that don’t phase vocabulary-prodigies like Robert Marshland.
He is the winner of the National Vocabulary Championship, hosted at the New York Public Library. Here, the contestants must have a clear understanding of uncommon words and their differences; like the difference between what is simply underrated from a clear example of floccinaucinihilipilification (the estimation of something worthless). This competition is intense for contestants to not only know a plethora of words that are not commonly used in social discourse, but to react quickly with their answers to proceed to the higher rounds.
The winner, 18-year-old Marshland from Wisconsin, was awarded $40,000 towards college tuition and the title of “Most Challenging Person to Play Scrabble Against.” Read further about the competition and Robert’s road to success.
tags: Create a Newsletter | Creating Newsletter | E Mail Newsletter | Electronic Newsletter Email Marketing |Email Marketing Campaign |Email Tracking |Ezine Marketing |Newsletter |Newsletter Design |Newsletter Marketing |Newsletter Sample |Newsletter Service |Nurturing Relationships |Online Newsletter
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March 7, 2007 in award winning newsletter, Blog Outsourcing, Blogs, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business Marketing, Business publications, CMO, company blog, company newsletter, Company newsletters, Company publication, Corporate newsletter | Permalink | Comments (0) | TrackBack
Grass-rooted Publishing...by Tree
Posted on March 05, 2007 by Vinnie Lacey.
Glancing through the Chicago Tribune on my morning commute, I read a fascinating article about the tumultuous Darfur region in Sudan. Instead of the typical stories of genocide and rape, the article focused on a young woman from El Fasher (the capital of the North Darfur state) named Awatif Ahmed Isshag. Isshag began a handwritten monthly newsletter covering local events, arts and religion nearly 10 years ago, and found a colorful way to distribute her articles by pasting decorated pages to a large piece of wood and hanging the creation from a tree outside her parents' home. These days, the 24-year-old journalist's grass-roots periodical often confronts the often tragic circumstances in the region, with Isshag conducting all her own interviews and information gathering. Passersby eat it up, some traveling several miles to read her installments. Isshag faces pressing issues--threats to her safety, constant insecurity, the loss of relatives--but she bravely soldiers through it all. "Journalism," she says, "is a profession of risk."
I'll refrain from giving any ill-conceived comparisons to custom publishing, but it's interesting how the struggle to accumulate and disseminate important information can bind us across cultures. Isshag has found incredibly creative--and brave--means to deliver her message to the community who needs it. A community that has largely been without a voice, but where one courageous woman is carving out quite the readership.
If only every publication could take such risks. Catch up on Isshag's story here.
tags: Opt-in Email Marketing | Company Newsletter | Create a Newsletter | Creating Newsletter Customer Retention |Newsletter |Newsletter Design |Newsletter Format |Newsletter Marketing |Newsletter Sample |Newsletter Service |Newsletter Template |Nurturing Relationships |Online Newsletter |Writing Newsletter
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March 5, 2007 in audio publication, award winning magazine, award winning newsletter, Blog Outsourcing, blog publish, CMO, company blog, company magazine, company newsletter, Company newsletters, Company publication, Corporate Blogging, corporate magazine, Corporate newsletter, create a newsletter | Permalink | Comments (0) | TrackBack
Mapping Your Search Results
Posted on February 21, 2007 by Kevin G.
I found a great new search engine that displays your search results in a whole new way.
Imagine viewing and modifying your search results in a visual format - like cities displayed on a map. The name of the search engine is Quintura. When you type in a keyword, the search engine will display related terms in varying placement and font size. I haven’t figured out the reasoning behind it, but it might have something to do with relevancy or amount of information.
It’s like sorting through search terms on a map. Try it out for yourself.
tags: Opt-in email marketing | Company blog | Create a newsletter | Direct email marketing Creating newsletter |E newsletter |Electronic newsletter |Email marketing campaign |Email newsletter |Email services |Ezine |Mass email |Newsletter design |Newsletter marketing |Newsletter sample
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February 21, 2007 in audio publication, award winning design, award winning newsletter, Blog Outsourcing, Blogging Tools, Brand enhancement, Building B2B Relationships, Building Customer Intuition, business credibility, business magazine, Business newsletter, Business relationships, company blog, company newsletter, Company newsletters | Permalink | Comments (0) | TrackBack