Interdisciplinary Studies in Marketing: Abelardo Morrell
Posted on April 11, 2008 by Kathryn Regina.
A while back I had the pleasure of interviewing Frans Johansson for a client publication. Johansson’s book The Medici Effect states that breakthrough insights occur at the intersection of fields, disciplines and cultures. With that in mind, I have been on the lookout for lessons from other disciplines that could lend a fresh perspective to the marketing/custom publishing world.
“As the world of photography grows ever more digitized, Morell offers a glorious and surprising reminder of its classical roots. The well-known Cuban-born photographer essentially turns a room into the interior of a camera. He blacks out the windows, leaving a pinhole opening in one of them. Because of the nature of refracted light, the scene outside the window is projected upside down into the dim room. Morell then captures the room on film with a large format view camera; exposures can take eight hours or more.”
I saw Morrell speak at The Art Institute of Chicago, and he said that when he discovered this process he felt like he had discovered photography. Can you imagine that feeling?
Lesson: New discoveries don’t have to be technological discoveries. Or better stated: Going back to the roots of a process can be just as innovative as building on the latest technology. How did people market in the 1800s?
I’m totally blowing your mind right now.
April 11, 2008 in Blogs, Business Marketing, Custom publication, Custom publications, Custom publisher, Custom publishing, E-Marketing, Marketing Communication, online marketing, online publishing | Permalink | Comments (3) | TrackBack
Business Intelligence and Predictive Analytics
Posted on September 14, 2007 by Kevin G.
I just read a great blog article about a type of analysis that is making a storm here at BeTuitive. Mix extensive data mining, complex mathematics, and an intuitive approach and you have the field of Business Intelligence.
Business Intelligence discovers insightful trends in data to help direct business initiatives and better understand segments. The next step in Business Intelligence is utilizing predictive analytics to develop business practices that "read the minds" of customers or clients.
James Taylor writes, "If BI tells you what’s happened, predictive analytics tells you what to do." Click here to get the whole story.
tags: Blog Outsourcing | Blog Publish | Blogging Tools | Blogs Brand Enhancement |Build Credibility |Custom Magazine |Custom Newsletter |Custom Publication |Custom Publications |Custom Publisher |Custom Publishing |Customer Intuition |Customer Magazine |Customer Retention |Customizable Publication |Educating Clients |Educating Prospects |Email Tracking |Email Marketing
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September 14, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, custom magazine, custom newsletter, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, Educating Clients, Educating Prospects, email tracking | Permalink | Comments (1) | TrackBack
Judge a book by its cover...
Posted on August 09, 2007 by Jeff Sanchez.
We all do it...walking through a bookstore or browsing a website an attractive and enticing book/magazine cover always can draw us right in, no matter what the content may be. The blog Cover is now dedicated to the art of book cover design. Several recently released books are stacked up against each other based solely on their cover designs.
Take a gander to see if your favorite summer reads are in there and which books you would take a pass on. Other designers and industry professionals provide great two sense, also. Start judging.
tags: award winning design | magazine design | custom publishing | blogging tools newsletter design |magazine publishing |email marketing outsource |company magazine |company newsletters |company publishing |corporate publishing |corporate newsletter |company book design |newsletter solutions |newsletter complete outsourcing |online magazine |online publishing |outsource magazine |outsourcing publications |sample newsletters
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August 9, 2007 in award winning magazine, Award winning publications, Brand enhancement, Building B2B Relationships, Building Customer Community, create newsletter, creating newsletter, Custom email, Custom publication, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, email marketing solution, email newsletter marketing, Email Newsletter Outsourcing, Email newsletter template, email services, how to publish a magazine, how to publish and promote online, how to publish online, how to write a newsletter, how to write and publish a paper, magazine design, magazine publishing, Marketing Communication, marketing magazine, marketing newsletter, Newsletter Marketing | Permalink | Comments (0) | TrackBack
Six Productivity Tips
Posted on August 02, 2007 by Kathryn Regina.
I love that Brazen Careerist. Really, I just love her title. But I think her article on productivity offers some helpful insights as well. If you want to get more done in less time--and who doesn't?--you should check it out. My favorite tip is "focus on outcome."tags: blogs | company blog | create a newsletter | corporate blogging corporate newsletter |custom publishing |customer magazine |E-Marketing |electronic magazine |email service |email tracking |ezine tracking |grow relationships |magazine design |magazine outsourcing |newsletter |newsletter design |newsletter printing |nurturing relationships |publish online
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August 2, 2007 in award winning blog, Blogs, build credibility, business credibility, Business editorial, business magazine, company blog, company newsletter, Corporate Blogging, corporate magazine, Corporate publications, create newsletter, Custom publisher, Custom publishing, E-Marketing, e-newsletter, e-zine, Email Marketing, email service, ezine, ezine marketing, grow relationships, how to publish online, magazine design, magazine outsourcing, marketing newsletter, newsletter design | Permalink | Comments (0) | TrackBack
Reinforcement and Challenge: The Components of Strong Branding
Posted on May 16, 2007 by Kevin G.
I have been thinking a lot about branding lately and came up with a couple ideas about it. Branding is all about the relationship a consumer has to a company and its products. This relationship is enhanced through new experiences, better quality, and improved reputation.
Often a relationship is strengthened by reinforcing the positive qualities. This is found in reward points for a certain amount of purchases, excellent customer service around trusted products, or improved stores or website to better serve customers.
Brands are also strengthened when they challenge their consumers into thinking differently about their product, service or company. Apple did it with computers and Starbucks did it with coffee. By challenging the consumers, they learn to refocus their view of a brand in an effort to improve the relationship.
These two commercials for BMW seem to do just that. Watch both and see which is more effective for you and how you see BMW as a brand.p>tags: Award Winning Design | Blogging Tools | Building B2B Relationships | Building Customer Community Bulk Email Marketing |Business Credibility |Business Magazine |Business Relationships |CMO |Company Publication |Corporate Blogging |Corporate Newsletter |Creating Company Newsletter |Creative Emails |Custom Publisher |Customer Intuition |Educating Clients |Educating Prospects |Forbes Magazine |Magazine Design
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May 16, 2007 in award winning design, Blogging Tools, Building B2B Relationships, Building Customer Community, bulk email marketing, business credibility, business magazine, Business relationships, CMO, Company publication, Corporate Blogging, Corporate newsletter, creating company newsletter, Creative emails, Custom publisher, Customer Intuition, Educating Clients, Educating Prospects, forbes magazine, grow relationships, magazine design, Strategic Internet Marketing | Permalink | Comments (0) | TrackBack
Posted on May 15, 2007 by Kathryn Regina.
Microsoft Digital Advertising Solutions is making a mini-movie about the disjunction between advertisers and consumers. It's called "The Break-Up" and it's replete with actual Hollywood actors, a movie poster, and a great tag line:
She is a consumer.
He is an advertiser.
All she wants is genuine affection.
All he gives is loyalty reduction.
The Break-up: A story of love gone wrong.
p>tags: custom publications | custom publisher | custom publishing | customer intuition customer magazine |customer retention |customizable publication |direct email marketing |E-marketing |e-newsletter |e-zine |educating clients |educating prospects |electronic magazine4 |electronic newsletter |email blast |
May 15, 2007 in Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, direct email marketing, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, electronic magazine, electronic newsletter, Email blast, Email management, Email Marketing | Permalink | Comments (1) | TrackBack
Let's Get Personal
Posted on March 26, 2007 by Vinnie Lacey.
Custom publishing is what we do here at BeTuitive, so its no surprise custom tools for the internet get our motors running. Customization, especially in the information-bombarded electronic arena, can transform a relatively detached experience (cyberspace floating) into a personal one (still floating, but with purpose). It's part of the same brainstorming strategy we use in our B2B publications to determine what kind of content a company's readers will find attract and actually useful. And useful can certainly be a commodity on the internet these days.
That's why I found today's Lifehacker posting quite helpful. As far as customizing my own internet experience, I have been sorely lacking in the most intimate area: my homepage; instead relying on several different websites for, admittedly, very small, targeted bits of information. If you need some help on the wealth of homepage choices out there, Rick Broida provides you with a good place to start getting personal.
tags: Blog Publish | Blogging Tools | Blogs | Brand Enhancement Build Credibility |Building B2B Relationships |Business Credibility |Business Publications |Business Relationships |Company Blog |Custom Email |Custom Publication |Custom Publications |Custom Publisher |Custom Publishing |Customer Intuition |Customizable Publication |Grow Relationships |Publish Online |Weblogs
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March 26, 2007 in blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, business credibility, Business publications, Business relationships, company blog, Custom email, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, Customizable publication, grow relationships, publish online, Weblogs | Permalink | Comments (0) | TrackBack