Lego: Building Online Marketing
Posted on September 12, 2007 by Kevin G.
Lego, one of the toy companies that doesn’t have to worry about lead paint, has begun a new e-mail campaign with ESP (email service provider) Responsys. The B2C campaign is geared towards generating transactions and keeping buyers updated on new products.
The emails are segmented by geography and purchasing power. Lego has recently been bulking up its internet presence with expansion in the U.K.
Lego Home Page
tags: Brand Enhancement | Build Credibility | Building B2B Relationships | Building Customer Community Building Customer Intuition |Bulk Email Marketing |Business Marketing |Business Relationships |Company Newsletters |Create a Newsletter |Create Email Newsletter |Create Newsletter |Creating Company Newsletter |Creating Newsletter |Customer Intuition |Customer Magazine |Customer Retention |E-Marketing |E-Newsletter |E-Zine
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September 12, 2007 in Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business relationships, Company newsletters, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, Customer Intuition, customer magazine, customer retention, E-Marketing, e-newsletter, e-zine, electronic magazine, electronic newsletter | Permalink | Comments (7) | TrackBack
Obama Focuses Attention on Telemarketing and the FTC
Posted on May 23, 2007 by Kevin G.
It may not be the topic of global warming or the war in Iraq, but presidential hopeful, Senator Barack Obama, offered his concern on telemarketing to the elderly. The FTC and databases like Infousa.com are mentioned in his statement. Read the full article here.
tags: Blog Publish | Brand Enhancement | Build Credibility | Building B2B Relationships Building Customer Community |Building Customer Intuition |Business Editorial |Business Relationships |Company Publication |Create a Newsletter |Corporate Blogging |Custom Email |Creating Newsletter |Custom Publishing |Customizable Publication |Electronic Newsletter |Email Marketing Solution |Email Service |Grow Relationships |Business Publication
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May 23, 2007 in blog publish, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business editorial, Business relationships, Company publication, Corporate Blogging, create a newsletter, creating newsletter, Custom email, Custom publishing, Customizable publication, electronic newsletter, email marketing solution, email service, grow relationships | Permalink | Comments (1) | TrackBack
ACES in Bloom
Posted on May 21, 2007 by Vinnie Lacey.
It's not often that we get to pat ourselves on the back here at BeTuitive Publishing. But award season is in full swing, and we are proud to announce our first wins of 2007!
Miller Heiman and BeTuitive Publishing scored top honors at the 2007 ACE Awards, sponsored by the Reno-Tahoe chapter of the American Marketing Association (AMA). AMA has been the leading source for information, knowledge sharing, and development in the marketing profession for over six decades, with over 38,000 members internationally.
The Miller Heiman Sales Performance Journal nabbed an Award of Excellence in the category of Comprehensive Marketing Campaign for BeTuitive and Miller Heiman. Miller Heiman also won awards in the categories of Special Events, Direct Mail Campaign, Web Marketing Campaign and Publicity/Public Relations Campaign.
Congratulations to our friends at Miller Heiman, pictured here with their shiny accolades:
Excellence is Contagious!
tags: Award Winning Blog | Award Winning Design | Award Winning Magazine | Award Winning Newsletter Award Winning Publications |Blog Publish |Blogging Tools |Blogs |Brand Enhancement |Build Credibility |Building B2B Relationships |Building Customer Community |Building Customer Intuition |Company Magazine |Company Newsletter |Custom Publication |Custom Publications |Electronic Newsletter |Email Blast |Email Marketing
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May 21, 2007 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, company magazine, company newsletter, Custom publication, Custom publications, electronic newsletter, Email blast, Email Marketing | Permalink | Comments (0) | TrackBack
Posted on May 15, 2007 by Kathryn Regina.
Microsoft Digital Advertising Solutions is making a mini-movie about the disjunction between advertisers and consumers. It's called "The Break-Up" and it's replete with actual Hollywood actors, a movie poster, and a great tag line:
She is a consumer.
He is an advertiser.
All she wants is genuine affection.
All he gives is loyalty reduction.
The Break-up: A story of love gone wrong.
p>tags: custom publications | custom publisher | custom publishing | customer intuition customer magazine |customer retention |customizable publication |direct email marketing |E-marketing |e-newsletter |e-zine |educating clients |educating prospects |electronic magazine4 |electronic newsletter |email blast |
May 15, 2007 in Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, direct email marketing, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, electronic magazine, electronic newsletter, Email blast, Email management, Email Marketing | Permalink | Comments (1) | TrackBack