Wrangling the Blogsphere

Today there is a nice piece over at ClickZ about tools for identifying influential blogs. A great resource for PR people and marketers who are new to blogs and blogging. From the article:

"Word of mouth is a form of advertising, it's a form of media," Blackshaw said. "This media is getting in front of consumers at these inflection points where they are unsure about how they feel about a product."

[link]