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Building Referrals

John Jantsch at Duct Tape Marketing has found that the key to building referrals from your existing customers is to overcome the fear of asking for them. Build the expectation of referrals right into the working relationship. Tell clients that you intend to satisfy them so well that they will want to refer three new clients after working with you for 90 days.

This is strong advice but it's important to build it in as part of an overall business relationship. The goal is not to make customers feel obligated to refer you but delighted to do so.


June 14, 2004 in award winning newsletter, blog publish, Business Marketing, Business newsletter | Permalink


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