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Work Different - Observing Millenial Work Habits

In keeping with the theme of the last post about my nephew I came across this post about characteristics of "millenials"(those born between 1980 and 2000) from Fred Dust's Neocon Keynote.

Wheras 'Gen-X' grew up with computers; the Millenials are growing up with pervasive mobile computing, which has drastically redefined their social norms. New kinds of etiquette have formed, such as 'dynamic scheduling'-- it's no longer rude to be late, as long as you are in constant communication via mobile phone or text messaging. Even when in the actual presence of others, it is not uncommon for the mobile phone to be of equal (or greater) importance. Fred saw this as a sign that this generation may be the first to see successful distance collaboration in a work context. Another observation is the 'total blur' the Millenials form between work & life. This generation is very good at multitasking and prefer to blur fun and work, and are able to tune out distractions when necessary. An example was given of an arcade that is concurrently used for doing homework-- and the students are able to segue from Trigonometry to Dance Dance Revolution (and back) seamlessly. A final trend to note is the emergence of 'evolved abilities'-- millenials have highly developed abilities in information management. Their abilities in non-linear thinking allow them to process multiple tasks at once and their comfort with technology allows them to expand their skill sets with ease.

Those who understand these new work habits and build their B2B communications with these in mind will find acceptance among young tech savvy knowledge workers.


June 23, 2004 in award winning newsletter, Award winning publications, blog publish, Brand enhancement, Building B2B Relationships, Building Customer Community, Business Marketing, Business newsletter, CMO, Web/Tech | Permalink


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» Approximating from Thinking by Peter Davidson
Over at my other blog BeConnected we have a post mentioning Fred Dust from his Neocon keynote. He talks about a concept that Howard Rheingold noted in his book Smart Mobs. The idea that "Millennials" (those born between 1980 and [Read More]

Tracked on Jun 24, 2004 11:00:40 AM