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  • Peter Davidson
    Peter brings over twelve years of marketing experience for both a professional services firm and a large non-profit organization. Peter has built successful permission email marketing systems, word of mouth marketing programs and has built communities of interest around a variety of topics using blogs. He currently writes for three blogs on marketing, branding, design and technology.

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An Embarassing Lesson in Originality

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Both Dell and Gateway are getting an embarrassing lesson in the value of creating custom content for marketing communications. Whether it's the use of stock photography or the creation of email newsletter articles fresh relevant high quality content wins the day.

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July 29, 2004 in audio publication, blog publish, Building B2B Relationships, Business newsletter, CMO, Web/Tech | Permalink

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