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Senagal Wishes for Rain in France

Buried in this Wired News story about French firms outscourcing their telemarketing to the french speaking sub-Saharan African nation of Senegal is a mention of how local weather information is valuable customer intuition for telemarketers. From the article:

"The center works with a local college to make its telemarketers' accents as neutral as possible. And it checks Internet weather reports so callers can refer to the weather or concentrate their efforts on a specific area if it is raining there and people are more likely to be indoors."

July 19, 2004 in Blog Outsourcing, build credibility, Web/Tech | Permalink


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