Building Customer Trust

I've been posting lately about Getting to Know Your Customers (and here). Customer intuition, people skills and trust building are critical skills for anyone who deals with customers. Jill Griffen talks about building trust with customers in a recent piece for Marketing Profs.

Ready to get serious about building customer trust? Form a cross-functional team of employees and, together, map out the customer development stages as they apply to your firm's products/services and identify trust builders and trust breakers inherent at each customer stage.

Identifying the critical trust builders and trust breakers and responding accordingly can streamline the process of building profitable B2B relationships.

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