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Join the Conversation Customers are Already Having About You

B2B Online has a nice article about B2B blogging. Included is this key insight:

"We as an industry haven't gotten over the psychological barrier to realize that our readers, the members of the industry we serve, talk with one another," Hammock[Rex Hammock, Hammock Publishing] said. He said a Weblog can bring the unheard conversations that occur in the aisles of trade shows out into the open.
This is exactly the point of B2B blogs. Having a conversation with customers and prospects is critical to conversion in these information rich times. Customers are hungry for more information about a company, product, service or experience. They want access to the story behind the headlines and press releases. Blogs are an excellent way to give your business or brand a personality that customers want to converse with.

More information: Blogs: What are They Good For


September 16, 2004 in award winning blog, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Building B2B Relationships, Building Customer Community, Business Marketing, Business newsletter, CMO, Weblogs | Permalink


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