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Solving Problems vs. Selling Products

Remarkable customer service always makes for a good story. The point of this story is building a customer relationship that transcends transactions and addresses solutions to customer problems. The story details the manager of one business taking a customer to a neighboring competitor to solve her problem even when she did not profit from the sale.

Does this happen in your business? Do you solve customer problems or simply vend products. What about your marketing communications? Do your opt-in email newsletters tell stories of problems solved or just features and benefits of your offerings?

The power of solution stories positions your strategic internet marketing as a resource not just advertising.

October 26, 2004 in audio publication | Permalink


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It is all about first defining the problems and then finding the best solution. Sometimes, in fact many times that means connecting them with someone else. It is also about finding the opportunities!

Posted by: Anne Stanton | Oct 31, 2004 1:52:21 PM