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Open with A Life Hack

One of the most useful things you can do with your email marketing newsletter is to provide useful life hacks to your readers. These are short simple memorable tips for making life easier. Well written useful relevant life hacks can boost your open rates as readers come to expect something usable in each issue. Even if your particular content isn't directly relevant at that time it may be the expectation of a useful life hack that gets you e-newsletter opened. Once opened of course it's up to your creative and headlines to further engage the reader.

Life hacks can be found all over the internet. Here's one I just found over at 43 Folders:

So, you’re going to a ticketed event, like a concert or a ball game. It’s out of town. You’re carpooling with four other people. How do you ensure that everyone in the car has their ticket with them?

The car doesn't move until each person takes out their ticket and holds it to their forehead.

Been doing it for 20 years, and you’d be amazed how often it saves the day.


November 30, 2004 in award winning magazine, award winning newsletter, blog publish, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, Web/Tech, Weblogs | Permalink


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Love the way you modeled this for us in your post!

Posted by: Paughnee | Nov 30, 2004 12:36:00 PM