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Content Items For Newsletters

We have been trying an experiment here at BeConnected. We have been posting a daily "On this day in history" factoid daily. We did this as an example of a technique you might employ with your email marketing newsletters. By building a spot for relevant history factoids into your email newsletter template you are giving away a bite sized chunk of content that could positively impact your open rates. As I have posted about before, readers may be motivated to open and scan your e-newsletter simply for the extras you provide. Cartoons, polls, factoids, photo contests, etc. are all simple ways to connect with your readership that just may get and keep attention for your opt-in email marketing.

By the way we're giving all the staff writers and crack researchers of the "on this day in history" department the rest of the year off for the holidays.

December 15, 2004 in blog publish, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, Current Affairs | Permalink


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