Converting Frustration Into Good Stories

Here's a fun one. Griffin Technologies the maker of a variety of accessory gadgets for the Apple iPod has a great customer friendly policy. Rather than a costly and time consuming process of returning defective products to the manufacturer Griffin replaces the product and asks that customers destroy the defective item in a creative way and send photo evidence.

This is a great way to save costs, endear your customers and get people talking about your product and company. One recent customer used model rocket engines to destroy her non-functioning iTrip.

Way to convert customers frustrations into great stories about your company and customer service.

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tags: griffin | technology | itrip | iPod | destruction | customer service | frustration | story
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