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Converting Frustration Into Good Stories

Here's a fun one. Griffin Technologies the maker of a variety of accessory gadgets for the Apple iPod has a great customer friendly policy. Rather than a costly and time consuming process of returning defective products to the manufacturer Griffin replaces the product and asks that customers destroy the defective item in a creative way and send photo evidence.

This is a great way to save costs, endear your customers and get people talking about your product and company. One recent customer used model rocket engines to destroy her non-functioning iTrip.


Way to convert customers frustrations into great stories about your company and customer service.


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March 24, 2005 in Award winning publications, blog publish, Brand enhancement, Building Customer Community, Business Marketing, Business newsletter, Web/Tech | Permalink


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