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Four Keys to Permission Marketing

Seth gives it up in four sentances:

I told her that the first step was to offer something in your email newsletter that people would actually want to read. That the second step was to promise people exactly what you intended to give them. And the third step was to create content that was so remarkable that people wanted to share it. I explained that if you take your time and keep your promises, it'll build if it deserves to build.
Easily said difficult to understand harder to do but he's right their are no short cuts. Quality of content is what matters. You need content that your audience wants to read.

We face this everyday preparing world class email newsletters for our clients. We have some good strategies and insights into how we can provide relevant content for our client's subscribers. Why not see us in action by subscribing to our own monthly email newsletter? You can do so quickly and easily right here.


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March 23, 2005 in award winning newsletter, blog publish, Blogs, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Weblogs | Permalink


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