Good News for Newsletter Publishers

Marketing Vox points to some good news for e-newsletter publishers:

DoubleClick reported that the last quarter of 2004 saw the highest ever orders-per-opened-email (0.35 percent), despite seeing lower email open rates. That represents a 14 percent rise over the same period the year before. DoubleClick noted that more and more email applications fail to load graphics when people open their messages, making it difficult to track the real open rates. Click-to-purchase conversions came in just shy of tying record levels, rising to 4.8 percent.

The important thing here is to realize that quality matters. If an email newsletter is of high quality(worth reading) and relevant to a reader it will be successful. Sometimes doing a high quality effective e-newsletter is beyond your capabilities in terms of time and staffing. Ever wish someone could just take the newsletter off your plate?

If you are interested in learning more about outsourcing your email newsletter marketing explore the BeTuitive website where you'll find some sample newsletters and an opportunity to spend three minutes to get a price quote.

tags: marketing | email | newsletter | BeTuitive