Which Channels Are You On?

Are you experimenting with new ways to communicate with your customers? Are you educating yourself on the opportunities presented by new technologies like podcasting? Are you thinking about starting a blog? Wondering if there's more that can be done with your email marketing newsletter?

Sure there is information overload but there is also the opportunity to communicate faster and better than your competition. Not everybody uses every communication channel but each customer uses a mix of channels that work for them. Now is the time to broaden the available formats for your message. E-newsletters work. Blogs work. Podcasting works. It's still too early to say what the preferred channel is for your business or industry. Why not be remarkable and experiment with these new channels. It might just catch on.

Who's to say that a weekly Friday afternoon podcast of restaurant reviews, movie recommendations and a few relevant business ideas or stories wouldn't do wonders for your company image and keep your business top of mind on your customer's commute home at the end of the week. It's infotainment on a personal scale.

As you walk around the office today listen for good "radio" voices. I'll have a lot more to say about podcasting in the days and weeks to come.

tags: customer | podcast | blog | email newsletter