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Newsletter Content: Profile a Customer Creation

Are people doing cool things with your products? Customers are out there mixing mashing and bashing products, tools and services into new and innovative products, hacks and applications. Some violate intellectual property laws, some are very narrow in their appeal and application and some enhance the cool of customers lives. Here's one that's making the rounds of the blogs today.

A lot of people are seeing into the near future where MP3 players combine with cellphones to equip users to listen to streaming music anywhere any time.

Scott Moschella didn't want to wait so he documented a way to combine some common tools and some web services to create a way to stream his own music over his mobile phone.

DittyBot is a combination of Apple Script, Mac OS X Automator(macro applet), Skype(internet telephony) and Apple iTunes.

You send a text message from your mobile phone to your POP email account. Your text message should contain the keywords of a song title (and possibly an artist name) that you want to hear. DittyBot finds that email (he checks Mail every 45 seconds) and copies the song name into a text file. The song name is then copied into iTunes and a playlist is created from your search. Next, DittyBot loads Skype (the internet telephony app) and begins calling your mobile phone. Your mobile phone rings and when you pick it up, you should hear your song start playing in all its compressed glory. DittyBot will play your selection to you over your phone until you hang up. Mind you, this all should happen within 1 minute of sending your song request (depending on the speed of your POP server). Sometimes it’s even quicker!

While this requires some serious geek-fu it demonstrates just how willing customers/users are to make a way to create the functions and features they want.

If I was working for Skype I'd be all over this one. What a way to increase the use of their service. I'd hire Scott to write an article for the Skype newsletter or blog (if they had one.)

Customer creations like these that spread good will about your product are a great reason to have a corporate blog or an email newsletter in which to profile the creator and their creation.


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June 17, 2005 in award winning magazine, Award winning publications, blog publish, Blogging Tools, Brand enhancement, Building B2B Relationships, bulk email marketing, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Current Affairs, Web/Tech | Permalink


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