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Since When is 2003 the "latest news"

Ever have that not so fresh website feeling?

I am so tired of going to websites that feature links to their "latest news" only to find that it's a link to a pdf of their fall 2003 print newsletter. I suspect it's the result of the original web designer that had the good idea to put the company newsletter online. The decision makers agree that it would be cool but they don't realize that they are crossing from static web brochure to fresh regularly updated content. They don't realize that now more than ever people expect current fresh updated content on the web. Email and blogs are teaching people that they can expect the latest information and content online.

If you are one of those with a moldy old newsletter online I'd encourage you to either update it or remove it from your site. Do it right now. Go on....I'll wait.

Of course, we here at BeTuitive would love to help you find a way to publish effective email newsletters that can provide really fresh relevant content with minimal time and effort on your part.

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June 20, 2005 in award winning blog, award winning magazine, award winning newsletter, blog publish, Blogging Tools, Blogs, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Current Affairs, Web/Tech, Weblogs | Permalink


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