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Sew, What to Blog About
So, if you are a world class tailor and you are using blogging to spread the word about your industry and your own expertise what kind of information are you going to provide on your blog? Sewing Tips, of course.
Even if you pay £2000 for a suit, the sad fact is that buttons do fall off, even the ones sewn on by hand by the best Savile Row tailors.
Now I don't think for a moment that the ladies and gentlemen who read English Cut are incapable of sewing a button on. But as with everything in life, there's a right way and a wrong way to do it.
Sewing a button on correctly is particularly important with the key button on a coat, the middle waist-fastening button (With Savile Row you only button the middle button; never the top or the bottom).
The secret here is to sew the button on with enough “shank” (the amount of space allowed by the thread, between the button and the coat). Ideally you want a quarter-inch shank. Anything more makes the button droopy, anything less can make the front of your suit look too tight, even downright awful.
Yes, even something as minor as this can create a serious problem.
Obviously the Savile Row tailors will have sewn on thousands of buttons in their time, so getting the right amount of shank is easy for them. But what if you're a novice?
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July 26, 2005 in award winning magazine, Award winning publications, blog publish, Blogging Tools, Building B2B Relationships, Building Customer Community, Business Marketing, Business newsletter, CMO, Weblogs | Permalink
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