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The Value of A Corporate Blog

Jackie Huba sums up the value of a product blog:

For any company, whether it's Vespa, GM, Whirpool or a thousand other brands, a blog can quickly become a key research tool for prospects to find real-world, authentic advice and information. But only if you let it.

This is true for B2C and B2B corporate blogs. Whether it's a refrigerator or an enterprise accounting system prospects are hungry for real world user advice and experience. What better place to find such information then a well written and managed corporate blog.

Jackie sums up the value of Product Blogs

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July 5, 2005 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, blog publish, Blogging Tools, Building B2B Relationships, Building Customer Community, Business Marketing, Business newsletter, CMO, Web/Tech, Weblogs | Permalink


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