Customer Intuition Tool: URL123

In your efforts to do a good newsletter you may be using a service like Tinyurl.com to shorten your links for the sake of simplicity. Tinyurl has been around for years and many people use them. Even popular radio shows use it to make it easier for their listeners to find web sites that they reference on the radio. The shortcoming of Tinyurl is that it's not very customizable or feature rich.

Now comes URL123 which is a feature rich alternative. Not only do they offer the ability to specify the shortened URL code but it includes the ability to track click throughs to see just what people are clicking on. This is very useful for those tracking the effectiveness of their successful email marketing campaigns. This is quality customer intuition data.

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