High Gas Prices Present an Opportunity for Smart Marketers

Seems to me that the recent $.18/gallon increase in average gasoline prices presents a huge opportunity for those marketers seeking to strengthen their customer relationships and customer intuition. Want to increase you response rate to promotions or customer surveys? Tie them to discounts for gasoline. Both business and consumers are ready to do just about anything to pay less for gas. Why not offer free gas or disounts to customers in exchange for some good quality data.

This can be as simple as sending out $5 gas cards for people who respond to a lengthy email survey or as complex as a chance to win a hybrid vehicle. The point is we now have a lever that can increase response rate to marketing promotions and customer intuition surveys.

High gas prices can also be leveraged by offering incentives that help move people to use mass transit. Think about offering a transit card to readers of your email newsletter who get five friends or colleagues to subscribe to you newsletter. (Ask BeTuitive how such activities can be tracked using email newsletter management)

Technorati Tags: customer | customer insights | email | emarketing | gas card | gas prices | hybrid | interactivity | marketing | mass transit | newsletter | permission marketing | promotion | email survey | response rate | WOMM | word of mouth