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I'm in For it Today

I am headed to the airport later today for a quick weekend getaway to attend a wedding. The airport goal, as always, is to deal with as few humans as possible. I'll be using ATMs, Kiosks and any other automated system I can find. It's not that I don't like interacting with people, I really do. The reality is that it's a lot faster to move through people-less. People are busy answering questions and handling customer problems. They often don't have the time or interest to deal with the routine traveller. Some are better than others but overall I have found that the kiosks and automated systems work faster on average provided you have learned to use them properly. A few minutes learning a new system can save a lot of time in the future. It's the same reason I always prefer the self checkout systems where available.

Are any of your customers struggling to use your automated systems? From your website to your telephone system automation is pervasive in today's business environment. An FAQ about your automated systems would make a great content item for an email newsletter.

On Monday I'll let you know how things went.

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August 26, 2005 in award winning newsletter, Blog Outsourcing, blog publish, Blogs, Building Customer Community, Building Customer Intuition, bulk email marketing, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, CMO, company blog, Current Affairs, Travel, Web/Tech | Permalink


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