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Another Example of Why Blogging Experience Matters

Picture 3-1If you are meetings and the word “blog” comes up and someone says that your company ought to do one “because everyone is doing it” be very careful. If you make missteps your efforts might go viral but in a bad way. That's exactly what is happening to Wrigley's Juicy Fruit blog. It's not really a blog but just a dated text window that some marketer slapped blog on because it sounded cool for the kids.

So what's the big deal?

Well this so called blog elicited this post from the Boing Boing blog:

Juicyfruit gum has a blog and boy does it suck
How bad does Juicyfruit's blog suck? Let's count the ways.
1. You can't enter the blog directly. You must enter through the main page.
2. You have to wait a long time for the main screen to load up its Flash garbage.
3. You have to wait another eternity for the “blog” to load.
4. The text window for the blog content is the size of a postage stamp.
5. There's only one entry in the text window.
6. The navigation is as confusing as the zero-G toilet in 2001: A Space Odyssey.
7. The actual content is as bland as a piece of Juicyfruit with the flavor chewed out.

“So What? It's just one blog.” you say. That's true but that one blog has about 290,000 visits a day and perhaps four times that in RSS subscribers. Everyone in the blogosphere reads Boing Boing. Talk about bad PR! This is bad PR on steroids.

So if you are about to start a corporate blog for the B2C or B2B market you need to consider hiring an experienced consultant. Someone with a lot of blogging experience who can accelerate your learning curve and even help you navigate through a PR crisis like Juciy Fruit's or UPS mentioned previously. Our blogging team at BeTuitive can help you out.

Boing Boing post

Juciy Fruit “blog”

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September 15, 2005 in award winning blog, award winning design, award winning magazine, blog publish, Blogging Tools, Building B2B Relationships, Building Customer Community, Business Marketing, Business newsletter, CMO, Current Affairs, Food and Drink, Web/Tech, Weblogs | Permalink


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