Business Blogging Author Shel Israel Shares Some Insight

Israel's interview is mostly promotion for the business blogging book he coauthored with Robert Scoble but he does share this one excellent insight:

How can publishers specifically benefit from the blogging revolution? What are the major mistakes that publishers make when thinking about blogs?
Digital publishers as well as the traditional kind need to understand the fundamental shift from a broadcast model of “I talk, you listen” to a conversational model of “I talk first, then listen to you.” This is a huge change that benefits everyone because we all usually prefer a conversation to a lecture. Most major mistakes will be made by publishers who either try to game the blogging system with gimmicks, posting false comments and by not carefully listening to what people have to say to them even when the comments are critical.

True very true. What do you think? Seen any good corporate blogging?
Publish.com: Why Corporate Blogs are Boring

Technorati Tags: corporate blogging | Scobleizer | Robert Scoble | blog | Publish.com | book | book writing | Shel Israel