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  • Peter Davidson
    Peter brings over twelve years of marketing experience for both a professional services firm and a large non-profit organization. Peter has built successful permission email marketing systems, word of mouth marketing programs and has built communities of interest around a variety of topics using blogs. He currently writes for three blogs on marketing, branding, design and technology.

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PodZinger: Search Engine for Podcasts

I've blogged before about the tools that are out there to discover and monitor relevant discussions and media mentions of your product, business, competitors and customers. By now you should be aware and using tools like RSS, Google Alerts, Technorati Watchlists, the search tools in your newsreader and other customer intuition tools that may be appropriate to your work flow.

Images Logo-BigAs new forms of communication and media distribution develop savvy developers create new tools to help users search and monitor these new messages. This is exactly the case with PodZinger a search engine for podcasts and video podcasts. Drop your keywords into the search box and specific occurrences of those terms are discovered and highlighted for your review. You can watch or listen to specific clips of the entire podcast. Nice.

If you are a technology company and you want to track mentions of your new product PodZinger is a great tool to track product names and measure the buzz across podcasts.

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March 22, 2006 in Blog Outsourcing, build credibility, Building B2B Relationships, Building Customer Community, Business Marketing, Business newsletter, CMO, Web/Tech | Permalink

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» Getting zingy from Expertise Marketplace - Professional Service Firm Marketing Blog
Most of you know that my blog is more about the why of professional services marketing rather than the how. An inevitable question for Marketing leaders has got to be: Why should we care about the explosion of 'electronic connectivity' [Read More]

Tracked on Mar 30, 2006 3:24:42 PM

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