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Keeping email marketing revenues up
Posted on November 02, 2004 by Sarah Eaton.
Here's an article from DestinationCRM.com that analyzes a DoubleClick report that shows a 33 percent drop in revenue, and a 7 percent fall in both open rates and click-throughs from email marketing campaigns.
Bad news? Well, not really. Email marketing just took a pretty huge jump in 2003. Us natural pessimist-types always expect a slight decline after a year that really went gangbusters.
And a solution is offered that, coincidentally, echoes the sentiments of my last post. Keep your list healthy; always add new people. Right on.
November 2, 2004 | Permalink
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