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Those "Creative-types"

Posted on December 10, 2004 by Sarah Eaton.

Ah....the dreaded creative-type, who breezes into work three hours late with a new tattoo and an aura of depression.  But the things she can do (and under pressure!)--she can turn a concept into a website and back again; she can turn a piece of paper into a crane.

Yeah.  As with most stereotypes, it turns out this one's not entirely true.  This Fast Company article dispels the six myths of creativity, which you can take to heart to turn your team into sunny, fearless, creative collaborators.  And then watch your e-marketing efforts bloom.


December 10, 2004 in award winning newsletter, Blog Outsourcing, bulk email marketing, company blog, company magazine | Permalink


This is a terrific article. My favorite point from the featured Harvard research is "Intrinsic motivation -- people who are turned on by their work often work creatively."

Do you really know anyone who is *not* creative? Yes, certainly there are the so-called creative types who showcase (and often showboat) their ability to be creative. But, it's not the guy with the cool glasses and $75 hair cut that always turns up the best ideas. Some of the most creative people I've met have stood behind cash registers in ugly company smocks and in the steamy backrooms of industrial kitchens. But, if individuals don't have the opportunity to offer their talents, they won't.

Posted by: Susan Fisher | Dec 13, 2004 12:48:20 PM

Something that's being left out of this discussion is the reality of people who are (for lack of a better term) "creative types." I'm not talking about the people who can be innovative in the context of their area of motivation or about the supremely conventional "artistes" in the cool glasses and $75 haircuts.

People of the "creative" psychological bent get a bad rap whether or not they produce the goods, simply because they don't naturally tend to conform and don't usually choose to put a lot of energy into winning approval and fitting in.

Some of them are crunching out contracts in the corporate counsel department not stumbling in late to the creative department, (which, by the way, can be as intolerant a place as anywhere else. Those $75 haircut gals and guys don't like to be shown up!)

Posted by: Barbara Saunders | Oct 4, 2005 4:52:08 PM

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